BOATIQUE is a unique online marketplace bringing together luxurious, innovative products that are inspired by the Superyacht Industry. Our team consists of current and ex yacht crew who have had the first-hand experience of sourcing beautiful, unique products for their yachts. We handpick our beloved brands to ensure an unforgettable shopping experience to you.
The idea of this luxurious marketplace stemmed from a creative stewardess in the middle of her Mediterranean yachting season while she spent hours procuring and ordering exciting new decor and crockery for her guests. She spent so much time going from website to website searching for the perfect products across many different industries for beach set-ups to table decor. Imagine there was one place for it all – luxurious, creative and easy to find. A place that took into account a day filled with elaborate beach set ups and watersports followed by an evening of magnificent dinners while watching the sun set in St Tropez.
So here we are, the first Superyacht focused marketplace.
Katherine Blewett(CEO & Founder)
Katherine studied law and business in South Africa before her 6 year yachting career where the idea of Boatique was born. She has been involved in various sales companies since the age of 13 and has worked both onboard yachts and in yacht management. She is Boatique visionary and is passionate about innovation, community and customer experience.
Milan Van Rhyn(Creative Director)
Milan Van Rhyn
Milan has been in the yachting industry for 6 years having been in various roles on high profile yachts. Passion for film making has seen him travel to some amazing locations doing professional shoots on multiple superyachts. He is our creative go-to and heads up our marketing department.
Alexander Grant(Operations Manager)
Alexander started his career working for the merchant navy for four years while studying nautical sciences and maritime law. He then made his transfer to the superyachting industry bringing a wealth of knowledge and experience with him from his commercial background. His passion is about people, and he keeps strong relations between clients and our team.
Carole Catsuris(Collaboration Manager)
Carole started her career in luxury retail stores in Monte Carlo. She has over 20 years experience onboard yachts and has worked with her husband on several new builds & villas and is still cruising. She is our head hunter for new collaborations and has been essential to the birth of the company. She is passionate about luxury and innovative products and has helped many crew through her website “The Stewardess Corner.”